Bissell also established a distribution arm in the U.S., supplying goods mainly to mom-and-pop stores.
Bissell and the other investors confronted an issue that today's venture capitalists regularly face.
Bissell found out that some rock oil was a by-product obtained by drilling for salt.
Creating a link between those far-flung craftspeople and urban markets is Fabindia's mission, says the 43-year-old Bissell.
In 1853 one George Bissell happened to notice a bottle of rock oil in a Dartmouth professor's office.
Undaunted by the global slowdown in consumer spending, Bissell is pressing ahead with Fab's expansion in India and beyond.
Tom Bissell has a very nice reflection on Mass Effect 3 here.
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The product range now includes some machine-made items, although Bissell insists that every Fabindia product is still touched by hand.
That marked the beginning of a romance, culminating in a marriage which was to last until 1998 when Bissell died.
But Keighley struck back following a period of pressure when Simon Bissell completed a good move by scoring in the corner.
Bissell hired Edwin Drake to drill for rock oil, not salt, and in 1859 Drake found what Bissell was looking for.
Jeff Bissell, head of the Chinese American International School in San Francisco, says teaching is "evolving" as metrics and standards are established.
To fund his ambitious goals, Bissell tapped into his family's old connections.
Meantime, in 2007 Bissell structured the artisan-shareholder system to also facilitate growth.
Taking full charge after his father died in 1998, Bissell decided to shift Fabindia's focus to the domestic market, spearheading a retail drive.
And there, too, Bissell had a flash of inspiration: Adapt the new technique used for drilling for water to the recovery of oil.
"I never saw such excitement, " George Bissell wrote to his wife.
The late John Bissell had been a buyer for Macy's when he came to India in 1958 on a Ford Foundation grant to advise a government-run handicrafts institution.
"These boxes are really like having another compartment in your brain, " says Douglas Medema, an industrial design manager at Bissell, a Grand Rapids, Mich. maker of vacuum cleaners and an Inventables subscriber.
When John Bissell arrived at the government-owned Central Cottage Industries Corp. in New Delhi on a two year Ford Foundation fellowship in 1958, Bimla Nanda, who was working there, had to give up her desk to accommodate the American visitor.
But this was Bissell's vision of the "new new thing"--get sufficient volumes of rock oil by drilling for it refine it into a high quality illuminating oil, and then take market share away from existing illuminants and, at the same time, build wholly new markets.
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