Hopefully The Birks can bring a little magic to Aberfeldy and the whole of Highland Perthshire.

BBC: Aberfeldy's Birks Cinema appoints general manager

But as John Birks Gillespie proved two generations ago, American jazz and "cultural outreach" can go a long way, too.

NPR: Dizzy Gillespie's Cold War Jazz Diplomacy

Paul Foley will be responsible for running the Birks Cinema in Aberfeldy once work to completely refurbish the building is finished.

BBC: Aberfeldy's Birks Cinema appoints general manager

It will be the largest collection of yellow diamonds ever to be exhibited in the 133-year history of the Birks luxury jewelry chain.

FORBES: Connect

Birks is leading manufacturer and retailer of fine jewelry in Canada.

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The Birks cinema was opened in 1939 and was designed to "promote happiness for the people of the town and attract visitors for the neighbouring countryside".

BBC: Birks Cinema

The five-piece group made up of Michael, Dylan, Tom, Ewan and Jacob joined Louise Brierley and Brett Birks for the live session on BBC WM Introducing.

BBC: The Carpels

Once it is back up and running, the Birks Cinema will include a cafe bar and act as a venue for other uses including the screening of live sporting and cultural events from around the world.

BBC: Aberfeldy's Birks Cinema appoints general manager

John Birks "Dizzy" Gillespie (1917-93) was unforgettable.

NPR: Dizzy Gillespie All-Stars, New York Voices In Concert

The company operates 31 stores under the Birks brand in Canada and 24 stores under the Mayors brand in Florida and Georgia, two retail locations in Calgary and Vancouver under the Brinkhaus brand, and one retail location in Orlando under the Rolex brand.

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