And it happens far more frequently on Bing than on Google, he pointed out.

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And a lot of it, you end up either searching on Google or on Bing or you're in some portal and there's stories that are populating.

FORBES

Facebook has an enormous database of member-created content from which to search, and that puts it in a unique position relative to Google or Microsoft Bing that search on public websites.

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It now will be up to Orr, Snyder and Bing, and those who take part in the restructuring, to put it back on a path to growth and out of its misery.

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It's not all about bragging rights, however, Bing has its eye on the newfangled file system in hopes of boosting its RPM.

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