In the '30s and '40s, voters routinely rewarded crowd-pleasers like Gone With the Wind and the Bing Crosby musical Going My Way.

FORBES: Magazine Article

At the same time Google has lost a rival in the sense that Yahoo is mainly going to use Bing to drive its searches.

BBC: Search engine Bing gains market share

"While we're improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app, " he added.

BBC: Apple apologises for Maps switch 'frustration'