In second place: the death of garrulous TV pitchman star Billy Mays, who died at age 50.

FORBES: Journalism

Past winners included Billy Mays and Ron Popeil so it was a surprise to me that I won!

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In a separate look at YouTube, Pew noted that the most viewed video at the site last week had nothing to do with Jackson, Billy Mays or a Sony Walkman.

FORBES: Michael Jackson, Non-Story