It's keeping the Billund park open longer each year and investing in new rides.
The eponymous Danish firm, based in Billund, Denmark, has embraced the corporate use of its coloured plastic bricks.
Conditions for a rebound won't always be as hospitable as in well-situated Billund.
Across a cluttered table at Lego's base in Billund an original Mindstorms robot faces the new crew like a last dinosaur eyeing frisky new species.
The cuts were biggest in the Danish town of Billund, where Lego has been manufacturing ever since carpenter Ole Kirk Christiansen perfected his invention in 1932.
There has been a Legoland in Billund, Denmark since the 1960s, but for the first time Lego seems to be taking the amusement park business seriously.
In Billund Lego is eliminating half the 4, 000 jobs--the kind of herring-throw that you'd think would devastate Billund, since only 10, 000 people live in or near the town.
Christensen: To properly understand the product development and manufacturing process, I would highly recommend a visit to Billund or to spend 45 minutes watching the National Geographic video above, Megafactories: LEGO.
FORBES: Behind the Legendary Lego, Part One: The Public Relations, Family Values and Product Quality
Last time I visited Legoland at Billund, which is a couple of hours travel from Copenhagen, the train left Copenhagen at a sensible time in the morning, arrived at the station where you have to change to a bus on time.
The retraining scheme has been so effective at teaching service-industry skills that Lego had to discourage the Billund airport and the owners of a new water park called Lalandia Billund from poaching the trainees before it was ready to really lay them off.
应用推荐