Magnum ice creams and Sunsilk hair care products both became billion-euro brands during the last year, it added.

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The addition of Gillette's businesses will bring the total to 21 billion-dollar brands.

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And now, billion-dollar brands are increasingly taking advantage of user-generated opportunities.

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With a quarter-billion users and big-time brands as partners, Shazam entered Social TV with a bang.

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Another 19 brands make at least half a billion dollars.

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It is safe to call the second half of the twentieth century the golden age of brands in the developed world, as one billion Western citizens were transformed into conspicuous consumers by Madison Avenue and Hollywood.

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"Skylanders have become one of the world's most popular kids' brands and is on track to become another billion-dollar franchise for the company, " Activision Publishing's chief executive Eric Hirshberg told analysts, according to financial site Seeking Alpha.

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AddThis helps brands work with social and reaches over 1.3 billion unique users a month.

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The disputed brands make up an estimated 6 percent of U.S. domestic wine sales, about a billion dollars.

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