To see previous reviews, check out our posts on Bill Gurley, Fred Wilson, and Ben Horowitz.

FORBES: VC Blogs You Should Follow (and Why): Mark Suster

"I think that fact alone will make the Amazon model hard to clone, " says Bill Gurley, a partner with Hummer Winblad Venture Partners.

FORBES: Does Amazon.com really matter?

In The Dangerous Seduction Of LTV, venture capitalist Bill Gurley of Benchmark Capital pointed out ten pitfalls associated with one increasingly notorious metric: the lifetime customer value model (LTV).

FORBES: In Defense Of The Lifetime Value (LTV) Formula

The following is a guest post written by Bill Gurley, a general partner at Benchmark Capital who has led investments in OpenTable, Zillow and Uber (and many other successful startups).

FORBES: Bill Gurley On IPOs: If You File, Make Sure You Price

Perennial Midas Lister Bill Gurley is the longest-serving active partner at Benchmark, the famed venture capital firm behind companies like Snapchat, Twitter and Uber, where Gurley sits on the board and led Benchmark's Series A investment in 2011.

FORBES: #9 Bill Gurley