Brand name comedians Bill Cosby and Roseanne Arnold successfully parlayed their fame--and talent--into successful television programs as well.

FORBES: Networks Shine Their Stars

The point of the bill is to make that brand stronger.

FORBES: Senator Dodd: Proposes Sweeping Drug Safety Reform

Expand On A Brand: Jackson Browne devotees Bill Schulte and Robyn Wilson stumbled into board gaming in 1985 when they knocked off Parkers Bros. (now Hasbro's) Monopoly game for Miami of Ohio University.

FORBES: Toymaking Is Not All Fun And Games

As noted by Bill Briggs of NBC News in October 2012, the Livestrong brand may require a facelift if it wants to retain current donors while attracting new ones.

FORBES: Doping Confession To Help Livestrong Foundation More Than Lance Armstrong's Future Personal Earnings

How paradoxical since Bill heads up a magazine that encourages people to build their own brand and standout among the crowd.

FORBES: The Debate Continues: Do You Prefer Superstar Individuals or Effective Teams?

The bill is one of several efforts to make it legal to import cheap, brand-name medications from Canada.

FORBES: The Drug Industry Vs. John McCain

But national park authority chairman Bill Jefferson said burying nuclear waste beneath the Lake District could "damage" the area's brand.

BBC: Lake District National Park fears over nuclear waste store