While pedaling, users can increase or decrease resistance, structure interval workouts or even simulate real world bike courses all from their smart phone.
And Clear Channel has been offering imaginative frills, such as an urban bike scheme, controlled by smart cards to ensure the bikes do not get stolen, and heated seats in Scandinavian bus shelters.
Cyclists can now plan their trips, make use of bike lanes, calculate cycle-friendly routes that avoid big hills and customise the map for cycling on smart phones and computers.