The increase in spending this Christmas didn't surprise Phil Rist, vice president of strategy at BIGresearch.
BIGresearch asked 5, 075 people if they were an NBA fan, of which 26.8% answered yes.
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BIGresearch estimates that 94% of midwinter holiday celebrators will observe Christmas, while only 5% will celebrate Chanukah.
In a survey by BIGresearch, 39.8% of the males and 50.0% of females are more budget conscious.
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BIGresearch revealed that 24.2% of men and 23.6% of women worry more about political and national security issues.
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"And there are more mothers to buy for today, " adds Phil Rist , vice president of strategy at BIGresearch.
So says a survey conducted for Forbes by BIGresearch, a unit of Prosper.
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The Simultaneous Media Usage report by bigresearch.com showed that 69% of users communicate with a service, product or brand after searching for it.
In Why Service Stinks, a book we co-wrote with BIGresearch several years ago, we reported that customers think the number one cause of rude service is rude customer service staff.
Consumers are still worried about their finances and unemployment and are making holiday gift lists and sticking closely to them, according to a survey of more than 8, 700 consumers conducted earlier this month by BIGresearch for the National Retail Federation.
"Consumers will be very cautious with their wallets this Mother's Day, heeding Mom's advice that she really doesn't need much, " Phil Rist, spokesperson for BIGResearch, the group that collected the data for the NRF study, said in a press release.
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