Beyond the campaign details, one big and simple truth has emerged from this week's election argument.
But it makes a big difference which truth is chosen.
FORBES: Why Everybody's Jumping On The Accountants These Days
Now, all of a sudden in this big search for the truth, everything has to be watered down and clouded.
The big but somewhat awkward truth--awkward in a democratic society that believes so fervently in equality--is that the schools make far less difference than your own ability.
In his Democratic convention speech this week, Clinton bungled a few of the details, but told a larger truth: Big cuts in Medicaid are likely to mean lost benefits for the frail elderly and younger people with disabilities.
FORBES: Clinton: What Medicaid Cuts Would Mean For The Elderly And Disabled
Mr. Kenny is likely hoping to attract foreign direct investment with his upbeat comments but the truth is that big corporations rely on a lot more than magazine articles when making important investment decisions.
The truth was, when the big declines occurred, most of those people felt differently about risk.
Romantic notions of intrepid geniuses, hard-working loaners, and big breaks are required because the gory truth is much more mundane.
Health care is just really big and complicated, and so the truth of the matter is, we knew going into the debate that it would be subject to distortions, particularly because there were a number of interests out there that were doing pretty well through the status quo.
Dubbed Dubai's first "boutique" hotel, in truth it is a little too big and corporate to carry off that label convincingly, but it definitely feels a world away from the usual high-end high rises we have grown used to in Dubai.
But in truth it is still unclear how big the appetite for head-worn computers will be, and Google's Project Glass - which benefits from the company's strong tech brand - is expected to play a critical role in determining whether the sector succeeds or fails.
BBC: Details of Google's Project Glass revealed in FCC report
He thought that there was probably a "core of truth" to the hundreds of sightings of big cats in the UK - the most famous of which is the Beast of Bodmin Moor - but said even the police could be unreliable witnesses.
The truth is that America needs to reform its two big entitlement programmes, Medicare and Social Security, as much as it ever did.
Truth, relevance, engagement, research, and big value, they are all important aspects of social media marketing, and have become part of the established mind set.
While conspiracy theorists may want to believe that Big Oil, Big Coal and Big Nuclear are stifling the growth of renewables, the simple truth is that coal, oil, natural gas and nuclear can satisfy the Four Imperatives: power density, energy density, cost and scale.
In truth, he said, he does have "a big plan, " but he didn't want to spoil it by sharing it ahead of the show.
The painful truth for Britain is that a Greek default that precipitated big losses on loans to Ireland, Portugal and Spain would be immensely unpleasant for the UK's supersized banks - and, by implication, for British taxpayers too.
The truth is there is a seller for every buyer, so any big pension fund is just as likely to have made money off of a swindle as the other way around.
FORBES: Class-Action Lawyers Fight For Piece Of JPMorgan Case
On-demand reports and analytics driven by Big Data solutions help firms calculate their position based on a single version of the truth.
FORBES: Know Your Financial Position On-Demand with a Single Version of the Truth
However, the fundamental truth that housing is improving and rates have likely bottomed will give the big banks additional runway space for gains in 2013.
FORBES: Forget The Fiscal Cliff: Deal Or No Deal These Sector ETFs Stand To Profit In 2013
Truth be told, the overall size of the spending cuts is not a big deal.
The truth is that there is not much credit card risk, but there is a big risk of identity theft.
FORBES: Zappos Zapped: Biggest Consumer Danger Not Credit Cards But Identity Theft
Some might claim that big pharma companies are less prone to such disasters because they have heavier regulatory oversight, but the truth is quite the opposite.
FORBES: The War Against Big Banks Is A War Against Your Mind
These are not big lies, but they are large enough to reward advisers who make a concerted effort to bend the truth about their skills and not get caught.
The truth was that most athletes were aristocrats who invested heavily in their training and expected to earn big prize money at the hundreds of local athletics festivals around Greece.
应用推荐