But where the Big Ten aims to profit is with the Big Ten Network.
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Now armed with their own network in the footsteps of the Big Ten Network, revenue creation will only expand.
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Prior to the launch of the Big Ten Network in 2007, clearly we had seen other bouts of massive conference realignments.
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Thus, I have assumed (until they return my calls for comment) they are attributing a portion of Big Ten Network revenue to football.
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Ohio State confirmed that they already attribute Big Ten Network revenue between football and basketball, so no adjustment is needed for their football revenue number.
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The move is potentially quite profitable for Maryland, which could double the TV revenue it gets by hitching its wagon to the Big Ten Network.
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He compares the current negotiations to what happened with the Big Ten Network, where initially most cable and satellite companies balked at carrying one more sports channel but eventually almost all of them picked up the station.
And though the Pac-12 is still looking to land a sizable cable deal for its Pac-12 Network, that venture will likely yield even larger returns if it has even half the success of the Big Ten Network.
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However, Dan Wetzel of Yahoo Sports believes the reason the Big Ten courted the University of Maryland and Rutgers University really just comes down to finding a way to sell an additional 14.6 million residents the Big Ten Network.
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When it launched five years ago as the first college conference sports channel as a joint venture between Fox Sports Media Group and the Big Ten Conference, some questioned if the Big Ten Network could produce the programming and ratings to prosper.
Based on the amount they have confirmed was received by each school from Big Ten Network revenue, it is not possible that Northwestern, Michigan State or Illinois is reporting the entire figure in the other, non-sport specific category, as is the case with Purdue, Iowa and Michigan.
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Maryland and Rutgers get rescued from crippling financial losses while the Big Ten expands its network into potentially lucrative media markets.
FORBES: Why Adding Cash-Strapped Maryland And Rutgers Makes Sense For The Big Ten
For Maryland, a move to the Big Ten (which has 12 teams in it already and will have 14 as Rutgers comes) made some sense because the Big Ten has an eponymous TV network with 73 million subscribers.
And none of that counts the regional sports network coverage that's available in many cable markets (Ivy League games on New York's YES Network, for example), or conferences like the Big Ten forming their own networks to offer overflow games not aired by their rights partners.
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