"A big tail display, " the biologist explained succinctly.

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Who can resist those big puppy-dog eyes, floppy ears and fluffy tail?

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Such exposure is reflected in the share prices of banks in the big and stable European countries, which are wagged by the tail of their smaller neighbours.

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Lisbonne says Luminate started with the big publishers, now is moving to mid-sized publishers and will eventually go after the long tail of user-generated content.

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Dr. BORIS WORM (Assistant Professor, Marine Conservation Biology, Biology Department, Dalhousie University, Halifax, Canada): They have a huge head, a big mouth with which they can engulf their prey and then the rest of their body is a long tapering tail.

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