Meanwhile, in 2010 one of Mr. McKeown's researchers, Guido Appenzeller, founded Big Switch Networks Inc.
In 1953, Operation "Big Switch" was under way as prisoners taken during the Korean conflict were exchanged at Panmunjom.
And if so, when and can it make such a big switch without it feeling like a bait and switch?
To get a sense of how big this Big Switch is, Carr points to a similar revolution: the advent of electricity.
OpenFlow startups include Big Switch Networks and Nicira Networks, co-founded by Casado, who serves as the chief technology officer there.
But the Big Switch, as Durkee will attest, is starting small.
It's also a big switch from product development: In the past, Mr. Karp has been critical of Internet advertising, even saying that traditional online ads turn his stomach.
The big switch to the foundation of the American financial structure at the advent of this period was the U.S. decision in 1971 to go off the gold standard.
"That was a big switch physically, I had to try and do most of that in muscle so I got into a lot of weight training and fitness training, " he said.
CNN: Ben Ainslie's ambition: Sailing hero takes on America's Cup challenge
Those inquires prompted GrubHub to make a big switch in 2006 from a subscription model, where we charged restaurants for premium placement, to a transactional model, where we collect a commission for each order placed.
Now Cisco (nasdaq: CSCO - news - people ), whose name is synonymous with networking, is eyeing that migration to the data center, and working on a big switch of its own--the biggest, in fact, that it has ever produced.
Sun's announcement marks the information technology industry's latest step toward "utility computing, " a grid system in which companies pipe in data processing and storage from faraway server farms, says Nicholas Carr, author of The Big Switch, a book on utility computing published earlier this week.
"It's regime change, " says Antonis: Whatever happens in parliament, whatever happens with the new austerity budget due to be introduced on 15 June, whatever happens on the streets, he thinks the rash of camps in Greek town squares signals a big switch-off from traditional politics.
In fact, argues Nicholas Carr, the former editor of the Harvard Business Review and author of the new book The Big Switch, those Web applications are signs of a fundamental change, a shift from the desktop to the Web that could redefine computing--and Google's business model.
In his latest book, tech pundit Nicholas Carr put a name on a trend that's transforming information technology: As the world becomes more networked, he points out, computing power is undergoing "the Big Switch, " moving off of desktops and into massive data centers, where it's cheaper and more efficient.
The NFL's free agent frenzy began Tuesday, with Mike Wallace, Paul Kruger and Dannell Ellerbe among the big names to switch teams for big paychecks.
Amazingly, Notre Dame is the sixth school from the Big East to switch to the ACC in the last decade.
FORBES: Notre Dame Bolts Big East; Joining ACC For All Sports Except Football
Mr Viner also thinks more than two-thirds of big companies will switch banks in search of a seamless cash-management service across Europe.
ECONOMIST: The imminent launch of the euro is a threat to Europe��s banks
The time has come for the first big step: a switch to a two-child policy.
Now he develops such profit-seeking wares as the Lambda Router, the world's first big all-optical switch, due later this year.
To be sure, it won't be easy for big game companies to switch from traditional business models to a new one that's not yet capable of generating the same level of revenues.
IRobot cut off one big chain that refused to switch to more prominent, specialized displays.
FORBES: Invasion Of The Machines: iRobot Hunts Bombs, Cleans Floors, Now Wants To Heal You
Many of the recent customer withdrawals were fueled by a grassroots effort called Bank Transfer Day, in which organizers urged big-bank customers to switch financial institutions on Nov. 5.
As title after title moves to a free-to-play model, the latest big game to make the switch being Team Fortress 2, the pressure is mounting for an old gaming giant to change up their business model a bit.
In America, only a few big banks will be required to switch to Basel 2.
Mets CF Juan Lagares made his big league debut during a double switch in the fifth inning.
But while there he learned that in the future the telephone switch would be the big server of data.
Just slide the record switch forward and go big.
ENGADGET: ContourRoam waterproof camera takes hands-free filmmaking underwater
For twenty years, up until 2001, the big EU agenda was how it could switch out of its crippling agricultural subsidies into high tech innovation.
FORBES: The Euro Has Less Than Three Months, Wake Up Call For Brussels
And so far that's been OK for assistant coach Mike Hopkins, the man in waiting, as the university prepares to switch its affiliation from the Big East to the Atlantic Coast Conference in July.
应用推荐