The aptly named MOO is the big kahuna of equities-based ETFs focused on the business of the farm.

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As a Wall Street Journal headline put it last week, it will be the Big Kahuna Of Stock Listings.

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Microsoft of Car Portals Tomorrow's big Kahuna is ... car portals.

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The Finding is based largely on two documents, with only one, Global Climate Change Impacts in the United States, pertaining directly to the U.S. This 188-page, 569-citation tome is the Big Kahuna.

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