Many of America's other big food firms are changing what they make and how they label their products.
Well-meaning activists are dusting off their old strategies of research, regulation, and litigation to use against Big Food.
Food we need, but we need to campaign against big food, and I'm not talking corporate big, I'm talking literally big.
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We can be very thankful for a holiday that combines big food, football and family, leaving little room for anything else.
The areas worst hit, including Charsadda and the neighbouring district of Nowshera, as well as Punjab, are all big food producers.
Organic producers for instance have in many cases been taken over by big food manufacturers such as Kraft, Kellogg and PepsiCo.
So the weekly big food shop in a large supermarket is still shrinking, in a prolonged way that is almost without precedent.
Starbucks, another big food and coffee chain, pays as much as 75%.
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Scan-as-you-go mobile devices are a logical next step after the self-checkout lanes that are now common in big food and drug chain stores.
The anti-Big Food narrative also conforms to the media mindset that every story must have a villain, the bigger and more pernicious the better.
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Those who blamed Big Oil for price-gouging at the pump should now look at what Big Food is responsible for doing on the supermarket shelf.
Not surprisingly, Big Food are savvy marketers, and Facebook and Twitter let them get away with making claims that even the EFSA would frown upon.
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The growth has caught the attention of big food companies like PepsiCo, which bought a 50% stake in Sabra in 2008, and Kraft Foods Group Inc.
If their technology is deployed, the next time a big food scare occurs, the damage done to consumers and producers alike should be far more easily contained.
Big food companies have taken to making so many health claims about their products lately that it can be hard to tell a supermarket from a pharmacy.
Down in Knoxville, Tennessee, the International Biscuit Festival (May 15-18) this year also features a big food writing conference along with its famed Miss and Mr. Biscuit pageant.
That depressing performance would have been even worse without "vendor allowances" and "slotting fees, " cash paid to grocery stores by big food companies seeking prominent placement of their products.
With two-thirds of American adults tipping the scales these days as overweight or obese, the same lawyers and activists who took on Big Tobacco are now sharpening their knives for their next target: Big Food.
In Hamburg last week several big food producers including Monsanto, an American agricultural group, drew up an action plan which includes leaflets, websites, materials for schools and telephone hotlines including one dedicated to Germany's formidable Hausfrau association.
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Baugur already owns 5% of Somerfield and is thought to be keen to merge the operations of Big Food group, which it bought last year, with the Somerfield group, which has the Kwik Save chain under its umbrella.
By exaggerating the social and environmental benefits of ethical production they provide some much-needed balance to big food and drink companies, which have shown remarkably little leadership on such critical social issues as consumer health and global warming.
The sweets might make sense for other big packaged food companies, like Kraft Foods Group or Kellogg.
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Another area I that think is going to be really big is food discovery and personalization through network referral.
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"I'm a big believer that food can make or break a flight, " he says.
And of course the cost of living has gone up, with big energy and food price increases.
But the days when Whole Foods was the only big natural-food competitor to be reckoned with are over.
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Unlike all other big fast-food chains, McDonald's owns or controls under a long-term lease the vast majority of its stores and land.
The fight-fluoride campaign attracted a big organic-food vendor.
But it will surely happen, now that retailers are learning to sort out delivery problems (a big one for food retailers) and fears about credit-card security, and as customers get reassurance, experience and ever-wider access to the internet.
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