Many of them will get bought by the big guys, but many more will likely fade away, unable to articulate to marketers what the heck they actually do.

FORBES: Connect

Bogies on the 17th and 18th holes saw Els' challenge fade and they could ultimately cost the "Big Easy" a spot at the Masters.

CNN: Donald dispels doubts to regain top spot

The recent quick fade of the Deficit Commission was the latest reminder that America no longer seems to have the stomach for big challenges.

FORBES: Why Can't We Do Big Things Anymore?