But the researchers' big discovery was that bosses attend to measures that affect their own incomes and ignore or play down other factors that determine a company's overall success.
Big oil discovery in the Gulf, what does it mean for prices at the pump.
It's just the latest instance of a well-financed businessman making a big splash discovery or extreme feat.
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Another area I that think is going to be really big is food discovery and personalization through network referral.
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Another big hurdle in drug discovery is quickly figuring out whether a molecule will be toxic.
In October, Pemex announced discovery of a big new field in the Gulf of Mexico.
There's no word on if Big Blue plans to share the discovery with chemical corporations, but it certainly sounds better than downing a shot of Purell every time we venture in for a check-up.
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That's the big news coming out of this latest discovery from NASA's Mars rovers.
The centre will integrate expertise in cell biology, mass spectrometry, proteomics, "big-data" analytics, drug discovery and computer science to exploit the potential of the human genome project for healthcare and the development of safer drugs.
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Told in a clever mix of forward motion and flashback, the Quayles' story evolves from their first meeting, at a lecture of his where she is an impassioned and out-of-control heckler, through their early marriage, their transfer to Kenya, her pregnancy and the beginnings of her journey of discovery about the evils of Big Pharma.
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Reducing that requirement by a sixth, as this discovery promises, would be a big gain.
She says the discovery of DNA was the first big scientific breakthrough that altered the way contemporary crime novels were structured.
Publishers have a big stake in the success of any source of discovery.
Big cats recently returned to the headlines following the discovery of two mauled deer carcasses at Woodchester Park in Gloucestershire, which seemed to show evidence of feline predation.
The company said the 5.10 version will be a comprehensive discovery solution with more than 20 new big data analytic capabilities, including out-of-the-box-ready visual capabilities. (Also see my upcoming Tableau story for more on visualization) Insights from these analytics can empower organizations to be more profitable by improving detection of customer churn, fraud, and the root causes of low-yield in manufacturing processes.
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In trying to provide a better source of power to those big telecom companies, OMC Power made an accidental discovery.
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Are these types of deals likely to shorten the time to liquidity for drug discovery deals, or once in the arms of a big bureaucracy will the pace of the projects slow and actually extend the timelines?
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Similarly, most of the big clinical failures of the past five years had their roots in the discovery strategies of the 1990s.
Big Pharma is looking toward the biotech sector to feed the new pipeline for drug discovery.
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The finders and landowners can expect to be paid market value for their discovery - after an inquest and valuation - which has led to some big rewards and given a great incentive for the most valuable finds to be reported.
This is a stunning discovery, a triumph for Felisa Wolfe-Simon, the astrobiologist who led the work, and a big step forward for scientists who are trying to imagine what life is like on other worlds.
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And I will not embarrass myself by trying to explain what his answer was -- (laughter) -- and most of you probably know how it works anyway. (Laughter.) The point is, an investment in education paid off in a big way -- for Nabil, for Intel, for the millions of workers and consumers who benefited from that discovery.
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