There is also much to be learned from understanding big data across time.
It sounds a bit heretical in a time when big data is such a hot topic at conferences, in publications, and certainly in marketing.
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Only time will tell how successful its new real-time, big data product will be in capturing the sales and marketing dollars of CPG companies and restaurants from its competitors.
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Palmer said rumors abound of Yahoo and Google releasing more real-time processing technologies for working in real-time with big data, and Streambase plans some specific product announcements in a month or so.
Now I will admit I do not know who these retail executives were that were surveyed but how in the world can they not know about Big Data at this point in time?
Now the amount of data is too big and the time to update is too long.
Real-time analysis of Big Data is within the reach of almost any business model in any industry.
While Todd and Jonathan are super excited about the opportunity, they also understand it will take time for the Big Data market to evolve.
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And it seemed very fitting to talk about big data, insight acceleration and real time analytics in the very place where mass and speed of light got combined for posterity, more than a century ago.
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Fast Data can leverage Big Data sources, but it also adds a real-time component of being able to take action on events and information before they even enter a Big Data system.
And the reality is, there is more batch processing and post-process reporting in Big Data applications (vs. real-time capabilities) than insiders want to admit.
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But Big Data can also be an enormous waste of time and money if that mountain of raw data consists of only dross, or the only patterns that emerge from all of your analysis are those you could have discovered with a couple hours of simple observation.
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In late July SAP reported revenue growth of 35% across the board for the three months ended June 30, and the company is currently rolling out a new generation of real-time applications optimized for mobility, big data, and the cloud.
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Whereas the power of big data lies in using data to drive business outcomes, the power of mobility lies in speed and real time availability.
Millions of simultaneous users play Farmville or Draw Something (which scaled up to 36 million users in 6 weeks), which requires a simple, fast, elastic database (called a NoSQL database, a new category of product designed for the age of big data), that can process and deliver massive amounts of user and other types of data in real time.
An example of an application that does not work well in a simple cloud environment is a shared database, such as the typical Oracle database application, where the information is one big block of data that needs to be manipulated all the time by many computing processes and where access to the shared data needs to be synchronized and managed.
The idea is to use the types of big data already gleaned from smart phones to help make real-time decisions.
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Pharmaceutical companies looking to mine Big Data for insights into breakthrough opportunities in personalized medicine realize that time is their enemy and speed is their ally.
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Globys is using big data for targeted marketing, telling telecommunications companies what is the right time to interact with their customers.
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In other words, turn the Big Data into a much smaller pool of relevant answers and actions in real time if possible.
Ellison knew when he acquired Sun that the explosion of the global Internet economy, the customer-engagement economy, the real-time-and-always-on economy, the Big Data economy, or the whatever-you-want-to-call-it economy, would trigger analytical and transactional workloads for Oracle customers that would crush traditional, non-optimized hardware and software combinations.
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The rise of social media, big-data analytics, and smart mobile devices has given use more real-time information about their target audiences and customers than ever before, but also has made reaching them more difficult.
For Coates, the hope now is that the sales data from these arrangements will in time be enough to convince the big publishers that lending e-books is a way to grow and that they should work with libraries and not cut them off.
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Scientists will need time to pick through the data but in general terms, the big driver here is the clash between the Arabia and Eurasia tectonic plates.
Big data processing is eminently feasible for even the small garage startups, who can cheaply rent server time in the cloud.
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This effort will take time, but the impact of developing a superior capacity to take advantage of Big Data will confer enhanced competitive advantage over the long term and is therefore well worth the investment to create this capability.
As Big Data becomes a fixture of office life, companies are turning to tracking devices to gather real-time information on how teams of employees work and interact.
Mr. FELCH: Well, the big takeaway from our series - and after, you know, spending a lot of time analyzing this data - is that individual teachers really matter.
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