That's beginning to change as publishers and booksellers start to embrace big data, and more tech companies turn their sights on publishing.

WSJ: Your E-Book Is Reading You

Thanks to the convergence of mobile devices, big data and new innovations in retail tech, we can see commerce transform before our very eyes: retailing becomes e-tailing, trying on becomes testing and expansion becomes buying a new domain name.

FORBES: 3 Major Tech Trends Transforming The Retail Landscape

The hottest tech trend of the year is Big Data, the application of powerful new analytical tools to the mountains of data now being created by the Cloud and by millions of new sensors embedded into the natural world.

FORBES: Do you really want to get aboard the Big Data train?

As a result, interest in enterprise tech companies in areas such as cloud, big data and security have increased.

FORBES: Why Storage Technology Is Disrupting The Enterprise

In a week when tech vendors traditionally go on a news hiatus, the people who actually do big data came to the fore.

FORBES: Big Data News of the Week: Sexy and Social Data Scientists