Of course, the company also won on the big question of whether the company would be split in two.

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The big question is whether the fundamentals of the company would support such a thing.

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The big question, though, is whether the company will be able to marshal the resources to do it.

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The decisions they make now--move beyond footwear? sell shoes under other brand names? place a big bet outside the U.S.?--could determine whether this company will become the next Nike or another Greenberg disaster.

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Facebook has shown it is a heavy in the classic Internet business of acquiring users and serving ads to them, but its ability to invent and play another card will determine whether it is the dominant actor of this era or just another (big) company.

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