This concert is truly about VH1 attaching itself to the really big brand of the Super Bowl.
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Avaya, in turn, gets to link up with a big brand name that is known for being forward-thinking.
The boxer has endorsed big brand names and makes regular appearances on reality television shows and at Bollywood parties.
So far, only two big brand retailers have signed up: PVH Corp.
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Those expenses are largely covered by a smattering of ads from movie studios, gaming companies, Web domain registrars and the occasional big brand such as Autodesk.
If you want a big brand win you need to be honest with yourself: Are you trying to excite America about your new and (slightly) improved, this-time-we-really-mean-it-new widget?
The reality is that amid the new media frontier, the search for big brand ideas endures, but advertising is no longer the dominant driver to create and tell brand stories.
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Dozens of businesses notably use Twitter well to communicate with customers, but one big brand that has done an exemplary job of using social media as a customer service channel is Zappos.
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These big brand gestures are making a splash here at Cannes, but more importantly they are leading the way to inspiring our industry to be more accountable for its actions and the positive impact it can have on individuals, communities, and even sometimes the world.
Today they reap the benefits of big-brand makers' mass migration away from vertical manufacturing.
Yet the big-brand companies still claim to have proper codes of conduct for labour practices.
The dongle comes in a variety of editions that cover most big-brand DSLRs.
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The big box brand is one of the most recognizable in the United States, especially around the Holidays.
Ms. Mayer credited the company for its already rich base of big-brand advertisers, which include all of the major film studios.
Now, a new initiative by the Cleveland Clinic may be pointing the way for big-brand universities to leverage their name and expertise.
Microsoft is in hot water with big-brand advertisers over its implementation of Do-Not-Track by default in the latest iteration of its Internet Explorer browser.
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At the very least, try to find artisanal butter, which is sold in gourmet food stores and has a sharper taste than its big-brand counterparts.
With sneak-peaks at the quality of the content, the design, the technology, and the lineup of big-brand advertisers, he saw that his skepticism was misguided.
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Puris has knitted together a network of 32 new-media agencies to offer their services to the kind of big-brand clients he took care of for decades.
Instead of being the kind of person who opens yet another cupcake shop because it seems to be popular, they should create the next big thing brand new.
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Last week brought more dispiriting news for the big-brand Australian wine industry, as U.S. import buyers continued to favor Argentine and Kiwi labels for their everyday quaffs.
The Big East brand helps attract both, especially given that the Catholic 7 will still draw a following from large markets like New York, Philadelphia, Chicago, and Washington DC.
As more and more jump on the BYOD trend and encourage it with partial subsidies their focus will be on devices that themselves offer a certain big-brand promise of reliability and performance.
Consequently, Forsyth says, Britons imbibing in the house and in lower volumes increasingly want their beer to be more distinctive than big-brand lager can offer - both in terms of taste and provenance.
The list of winners includes some big global brand names, such as Sweden's Volvo , which makes heavy trucks--Volvo's auto business was sold to Ford Motor (nyse: F - news - people ) in 1999--and gained 68%.
The agreement, drafted by the U.S.-based International Labor Rights Forum and labor groups in Bangladesh in the aftermath of a deadly fire in a garment factory in Dhaka in December 2010, has so far failed to get the support of most big-brand foreign clothing companies.
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Pfizer and Lilly lost big name-brand drugs to generic competitors a little over a year ago.
More to the point is the lack of a jolt, big statement, brand shaping, majesty or even pop.
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