You win big in the biggest of settings, and your reward grows exponentially.
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First it selected Texas--the Big Three's biggest pickup-truck market--as the site for a new truck factory.
As for state and local tax , the Big Apple takes the biggest bite out of its Powerball winners.
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As the world's fastest-growing big economy, with the biggest current-account surplus and foreign reserves, its currency ought by rights to be rising.
In his new book, How to Create a Mind, The Secret of Human Thought Revealed, Ray Kurzweil expounds on the biggest of big ideas.
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There are some seriously dodgy lines and bad haircuts but the film climaxes with "Big Wednesday, " the biggest swell to hit the Californian coast in years.
The drug, Sutent, comes not from a small biotech but from Pfizer (nyse: PFE - news - people ), the biggest of big pharmaceutical firms.
If passed it would have big repercussions for the five biggest swaps dealers, which happen to be five of the biggest banks: Citigroup, JPMorgan Chase, Bank of America, Goldman Sachs and Morgan Stanley.
But it also looks likely to cause a big cut in jobs amongst the biggest energy users.
The biggest challenge for big retail, hoping to dent the business of small shopkeepers though, is familiarity.
"Obviously this is a big game for me, the biggest one so far in my life, " he said.
"I've had a few chances in big games and this is the biggest for me, " said the Parramatta Eels player.
In a late-stage bull market, like we have now, keep it simple and stick with the biggest of the big.
We found out that a big mistake at one of our biggest banks resulted in a two billion dollar loss.
To stay the biggest of the big boxes, they must balance whatever it was that made their initial reputations with current trends.
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Novells customers include the biggest of the big, heavyweights like Time Warner, the State of Ohio, MCI and the U.S. Postal Service.
Brazil on the other hand is a big commodities exporter, so the biggest culprit there is foreign direct investment and consumer demand.
The most dramatic changes occur at the biggest of the big U.S. banks, which carry out a disproportionate share of trading in derivatives.
"It's a big tournament, one of the biggest we have in tennis, " Djokovic told the ATP Tour's official website after securing his 31st career title.
The stockmarket's fall is made worse by the increased unwinding by big banks (some of the biggest holders of shares) of cross-shareholdings in other companies.
But for the world outside America, there is something else to worry about: what happens in the world's biggest economy has big implications for economic activity everywhere else.
Trend's portfolio, then worth 1.2 billion koruna, has since been drained of nearly 1 billion koruna-worth of assets, including a big stake in Prague's biggest department store, Kotva.
We would prefer to hear politicians reflect our experiences, not those of big business, because even the biggest businesses are surviving by externalizing their economic activities to people like me and you.
"In the big companies, one of the biggest trends is that they are all starting to do the same things, " says Mitchell Baker, chairwoman of the Mozilla Foundation, the non-profit that makes products like Firefox.
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Firms want to know three things: whether big storms are becoming more or less common, whether certain coasts are being hit more or less often, and just how frequent are the biggest of the big storms the ones whose effects could break a careless insurance outfit.
This is bringing the strategy shops into competition with the biggest players: the Big Four audit firms.
My biggest beef with distant big goals is that they are too static.
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In many ways, the biggest obstacle to leveraging Big Data in the search for talent may be HR practitioners themselves.
Perhaps the biggest news was the big-foot move by Texas Gov. Rick Perry to declare his candidacy 1, 200 miles away in South Carolina.
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