Importantly, as far as players and their salaries are concerned, these two teams are traditionally frequent and big spenders in free agency.

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Firms want to know three things: whether big storms are becoming more or less common, whether certain coasts are being hit more or less often, and just how frequent are the biggest of the big storms the ones whose effects could break a careless insurance outfit.

ECONOMIST: Eye on the storm | The

Skilful use of data allows companies both to spot which customers are worth fighting for (the frequent flier, the account holder with a big loan and a regular job) and then to offer them hefty discounts, to reduce the risk that a competitor will poach them.

ECONOMIST: Managing customers

Goods producers are hit hardest in downturns: consumers are more likely to defer spending on big-ticket items, such as cars and home appliances, than on the frequent small purchases that keep service industries ticking over.

ECONOMIST: Europe's economy

No matter where you go to look at course rankings, be it Golf Digest, Golfweek, or Golf Magazine, the big three in the field, Pete Dye (with frequent co-designer and wife Alice Dye) has more of his designs ranked in both the Top 10 and Top 50 US courses, public or private, than anyone who has ever lived.

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As frequent readers know, I am a big fan of high quality sipping rums and am constantly experimenting.

FORBES: Another Delicious New Rum To Try

Weiskopf won his only major at Troon in 1973 - the American was a frequent bridesmaid at the big events but this time finished three strokes ahead of Johnny Miller and Neil Coles.

BBC: SPORT | Golf | Royal Troon's champions