Tencent has a big ambition for WeChat and envisioned it to be a social mobile platform.
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I'm all for big ambition, and for his sake and the myriad Pacific Century CyberWorks' shareholders who have staked their fortunes with him, I hope it takes off.
"Our big, bold ambition to re-imagine Windows as well as launch Surface and Windows Phone 8 has sparked growing enthusiasm with our customers and unprecedented opportunity and creativity with our partners and developers, " said chief executive Steve Ballmer.
In short, she seems to equate strong with big, effectiveness with ambition.
He repeated his criticisms of the current direction of the US human spaceflight programme, saying it lacked ambition compared with the big thinking of the 1960s.
And in this ambition Afghanistan's big neighbour, Pakistan, itself angry and disillusioned with the West, and still a vital source of support and sanctuary for the Taliban, might think it has an interest in encouraging them.
The national addiction is to big homes, cheap energy and personal ambition.
As for Mr Sommer, a big overseas acquisition remains the cornerstone of his ambition.
"I have an ambition to help people, a big interest in global development and also a desire to travel, " he added.
On starting his course three years ago, his ambition was to work on a big blockbuster title like Call of Duty or Grand Theft Auto - but now he's more interested in becoming an indie games producer and join the the "bedroom developer" revolution.
"Avatar" is the fruition of his long-held ambition to combine digital 3D with epic big screen storytelling.
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Well that's an ambition, and if you're going to have an ambition it might as well be a big one.
The plan points up Bloomberg's ambition to leave a legacy of think-big projects, and it's poised to resolve a yearslong, sometimes divisive debate over what to do with the historic armory and what the city's poorest borough would get out of it.
Perhaps, progress requires both the ability to opportunistically deliver incremental improvements as well as the capacity to retain the big picture view, and never losing sight of the grander ambition.
At a time when other consultants are forlornly seeking a big idea to replace discredited old ones, this is striking in its ambition.
McMoRan is a small company with very big ideas and the bigger than life personality of a very tall and very successful geologist driving its ambition.
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Early on, it did not help that her first policy pronouncements were to signal a retreat from Kevin Rudd's mining super profits tax, which made her look weak, and to ditch her predecessor's "Big Australia" policy, which went down well with the tabloids but seemed indicative of a lack of national ambition.
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