The supposition is that winning big accounts results in a windfall for the agency.
Hogan also changed the sales philosophy in his group, encouraging reps to court high-level executives at big accounts rather than the managers often relegated to buying hardware.
By this November Hurd will have rotated a thousand HP consultants through the new data centers, educating them in how to sell "spend to save" projects to big accounts.
The company also vows another move into more profitable businesses like IT services and software, which it says will be successful this time because ThinkPad gives penetration into big accounts.
The shift, in an industry where marketers usually make ad agencies audition for months for big advertising accounts, was shocking.
For big corporate accounts like Dow Chemical, Google account executives continually recraft the message, like a haiku of commerce, aiming to maximize the click-through.
Big business accounts, by contrast, need more-traditional, schmoozy sales skills.
But when we went into Japan, for instance, our local team said instead of that approach we had to go narrow and try and win a few big-ticket accounts, instead of several small ones.
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Companies like gyro have brought a whole new level of sophistication to the market, applying the same standards of insight, creativity and execution that were previously only to be found on the big-ticket accounts.
The proposed treatment of derivatives, in particular, could cause big swings in their accounts.
This is a big blow: Maersk accounts for 25% of Charleston's container volume.
All the studies I'm referring to above are out there in the public domain - which immediately raises a question over why some accounts claim big things for the new research but fail to take into account the context afforded by the larger body of published work.
Collectively, the euro area accounts for a big share of the demand for global savings.
Consider that 25% to 40% of checking accounts at the big banks are money losers.
Financial analysts say that Big Oil's murky accounts are raising its cost of capital.
Turns out McCarthy has stolen his identity and is running up big bills on all his accounts.
And the government introduced tougher accounting standards last year, which require big companies to produce consolidated accounts.
Tsuji believes the cat will remain big in Japan (which accounts for 90% of sales) for three more years.
The population control accounts for the big difference between the increase in employment of 117, 000 and the decline in unemployment of 622, 000.
Managed-money accounts returned as big net-buyers in copper for the second week in a row, having increased their net-longs to 27, 030 contracts.
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Bonds and money market accounts are still big, but an increasing number of boomers who are afraid of outliving their money are looking for other conservative investments.
Banks established or acquired brokerage firms, launched their own mutual funds, invested in and backed hedge funds, sliced and diced mortgages into derivatives and sold them as investments, while diving into proprietary trading for their own accounts in a big and reckless way.
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Nimish Joshi of CLSA, a broker, worries that winning big deals or scaling up existing accounts will be tough.
That will hurt folks who really need the accounts to help with big-ticket items like orthodontia, or special education costs deemed medically necessary.
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After the game, accounts varied on just how big of an impact the power outage had.
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