This caused the municipal issuers to award investment agreements and other municipal finance contracts to providers that otherwise would not have been awarded the contracts if the issuers had true and accurate information regarding the bidding process.

FORBES: Guilty Pleas In Antitrust Division Municipal Bond Bid Rigging Case

"If you are on the board of the bank that is bidding on a multibillion-dollar banking deal, which is being financed according to Sharia law, and you sit on the board of a competitor that is also bidding, there is a real concern about insider information, " said Connolly.

FORBES: The Enforcers

The availability of this information via Google search will lower search costs for consumers and the expected bidding should increase competition and drive down travel costs for consumers.

FORBES: Correcting Herb Kohl (And Kayak And Bing Travel ...) On Google/ITA