That allows an investment bank, for instance, to run a business intelligence (BI) layer on top of its spreadsheets.

FORBES: Solutions To Spreadsheet Risk Post JPM's London Whale

During an interview Thursday morning at the Business Insider Ignition conference, BI editor in chief Henry Blodget complained about the unwanted consequences of adding a social layer to news.

FORBES: Despite FTC Settlement, Facebook Still Playing Coy on Privacy