While Bezos does not see physical books disappearing anytime soon, he sees a certain inevitability to their eclipse.
Mr Bezos reckons online retailers might capture 10-15% of retail sales over the next decade.
"We're now seeing the transition we've been expecting, " said Jeff Bezos, founder and CEO of Amazon.com.
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Taking the polar opposite approach to Bezos is the billionaire king of publicity himself, Richard Branson.
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Given the earlier momentum of Amazon's stock, it's possible Bezos dreamed of hitting that mark.
MacKenzie Bezos graduated in 1992 as an English major with a certificate in creative writing.
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With his second-generation device, Bezos seems to have forgotten the meaning of that mantra.
If so, Bezos can get back to doing what he does best: surprising us.
Blum and Bezos faced off in late November, bidding for Egghead.com, the failed software e-tailer.
We are all willing to believe that Bezos is the greatest Go player since Rockefeller.
It took Jeff Bezos more than a decade to get Wall Street in his corner.
Silk, however, may give Bezos an edge when to comes to selling everything else, too.
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Mr Bezos is right: selling things on the Internet certainly seems to have a great future.
Bezos has encouraged competition and a chaotic work environment to avoid bloat in the growing company.
Bezos has won more than 60, spanning areas such as transactions, search and cataloging.
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Jeff Bezos may never deliver great profits for Amazon (to say nothing of avoiding server mishaps).
The Bezos gift is special both because of its size and because the couple are straight.
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You then throw out a bunch of others like Jeff Bezos, Branson, and others.
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But profits don't seem to be behind Bezos' quest to find the F-1 engines.
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Pearlman said Bezos' announcement came as a complete surprise to the space memorabilia world.
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Nor, according to Mr Bezos, is there any danger of Amazon becoming a dull generalist.
And because of the Internet's word-of-mouth amplification powers, Mr Bezos cannot risk sending customers away grumbling.
But Bezos is the first person to do so in such a large and public way.
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But by doing his best to imitate Mr Jobs, Mr Bezos also flattered him.
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Bezos is where Sam Walton was 40 years ago, building infrastructure and warehouse fulfillment centers.
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It is the genius of Amazon's Jeffrey Bezos to use software to make shopping easier and faster.
Five years after the big bang Time crowned Amazon's Jeff Bezos as its Person of the Year.
"Bezos may have to reinvent the company in the next 12 or 18 months, " says Stan Dolberg.
The firm, established by Amazon entrepreneur Jeff Bezos, has a design for a capsule and two-stage rocket.
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