If Obama and his branding group can boil down the broader meaning of the idea, capture its essence in a more forceful word or phrase that evokes imagery beyondthe phrase itself, it might work.
Fact is, if you want to use your computer for much of anything beyondword processing, number crunching or surfing the web, having an Apple computer is an enormous liability.
Employees even went above and beyond most corporate volunteer programs programs and pounded pavement to get theword out on college campuses, another perfect place for finding recyclable electronics.
Mr. MICHAEL O'HANLON (Senior Fellow, Brookings Institute): So it's a word that's not only more amorphous, but frankly somewhat beyond rebuke or beyond repudiation on the part of critics.