But this is the Google initiative that has other media industries most worried, since there's the chance it could move the company beyond the Internet and into other ad markets.
That's where the goofy recipes come in dozens of them circulating on the Internet and beyond all claiming to keep the cancer-causing chemicals at bay even in well-done meat.
But the internet is social connection beyond the telephone, way beyond.
The U.S. calls the broad Chinese proposal on regulating the Internet "both unnecessary and beyond the appropriate scope" of U.N. regulation.
Windows Phone brings you the Internet beyond the browser.
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The opportunity to generate new revenue streams by promoting college professors, courses and information beyond the classroom to the reach of every student with internet access.
FORBES: Could Advertising Pay for Your Child's College Education?
Caroline Bowker, of the NASUWT, said the problems went beyond slow internet speeds.
The value of the data from connecting the Internet of Things to the enterprise goes beyond a single department or workgroup.
What about business people like myself who suffer from brain-damage and are disabled beyond the ability to use the internet, or e-mail?
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The IS9181 un-tethers music lovers from their computers to enjoy digital music in the living room, bedroom or anywhere in the home, and takes Internet radio to a new level beyond the PC listening experience.
ENGADGET: VTech plunges into home audio market with IS9181 WiFi radio
Han Kim and Adair Morse, of the University of Michigan, and Luigi Zingales, of the University of Chicago, shows that the internet's ability to spread knowledge beyond university classrooms has diminished the competitive edge that elite schools once held.
This goes beyond the delivery of services through the Internet, and to the beginnings of digital democracy.
Widespread use of the Internet and mobile phones accelerates the spread of unrest beyond the capacity of the authorities to respond.
That exploration goes well beyond invading the closed corners of the Internet.
Yet its rapid uptake since 1994, when access to the Internet first spread beyond China's elite academic and scientific circles, suggests demand will be huge.
The Internet, too, has a role in spreading hateful ideas beyond the reach of censors or police.
In an unruly capitalistic playground like the Internet, the concept of "ownership" will get stretched beyond the breaking point and replaced with rules that allow creative works to be produced at a cost of some royalties going uncollected.
Wireless technology has allowed scientists and researchers to pepper internet-enabled sensors far beyond the range of the wired grid, but the issue of powering these devices still remains.
ENGADGET: Miniature windmills could power outlying wireless networks
The company hopes to entice enterprise network managers to use more open source applications by offering professional-level support for open source systems, beyond Internet-based user groups and the open source community.
NYU-Poly professor Nasir Memon, director of the Information Systems and Internet Security laboratory, says the goal is to teach aggressive tactics beyond the classroom, while staying inside the boundaries of the law.
Curbing the open Internet, indeed, is a priority for these countries that goes well beyond the WCIT process.
FORBES: U.N. Agency Reassures: We Just Want to Break the Internet, Not Take it Over
"The rapid and global growth of the Internet raises a host of complex issues involving criminal law enforcement that expand beyond national boundaries, " Attorney General Janet Reno said Wednesday, addressing a conference on making the Internet a safer place for America's children.
Thanks to the Internet, cause-minded leaders can readily build a movement that extends far beyond the steps of the New York Stock Exchange or Capitol Hill.
This goes beyond monetizing your skills, knowledge and hobbies through the Internet: What you own, even your location and where you live can be a profitable asset.
Famously started in Harvard dorm room in 2005, Facebook has grown well beyond its Ivy League roots to become the daily required Internet stop for hundreds of millions of consumers.
There is a growing sense and not just among the usual authoritarian suspects that the internet is too important, politically as well as economically, to continue to operate beyond the remit of governments (see article).
Beyond the Kwangmyong intranet, some North Koreans do have full, unfiltered internet access.
BBC: North Korea: On the net in world's most secretive nation
Looking beyond Microsoft, which does make profits, to the hordes of new Internet companies that do not, Wall Street is rewarding companies (and enriching their owner-managers) almost entirely on the basis of the firms' prospects for acquiring a big share of the market (which market, exactly, remains to be seen).
This launch builds on BBC iPlayer's strategy to move beyond the PC and make more quality BBC content available across mobile, tablet and internet connected TVs, delivering increased value to audiences.
ENGADGET: BBC iPlayer for iOS update coming with downloads and offline viewing, on Android soon
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