Mr. Schmidt is surely right, though, that the questions go far beyond Google.
WSJ: Holman W. Jenkins Jr.: Google and the Search for the Future
This was probably the first sign that a broader trend was underway, beyond the Google-triggered free-lunch-buffet party in Silicon Valley.
Glenn Nash, a partner at law firm Sidley Austin, points to a broader range of corporate strategic acquirers beyond the naturals Google and Facebook.
FORBES: All It Takes Is A Smile And A Hug To Jump-Start NY Tech
There's even a publisher API for extending the subscription beyond the walls of Google Play and your Android device.
ENGADGET: Google brings in-app subscriptions to Android Mobile
Beyond the technology, Google itself also must find a way to work more closely with pay-TV operators, which have been cool to what looks to them like a huge, rich interloper.
FORBES: Here's What Motorola Could Do for Google's TV Ambitions
And, as Google expands beyond search, the risk is that the company will come to believe that its engineers can master any business, solve any problem, and that Google will lose its focus.
Beyond Ground Truth, Google also aims to improve its service by mapping the interiors of more buildings - the current emphasis is on transport hubs, shopping centres, museums and business that pay for an approved photographer to visit them.
Long-term, that may be true, especially as Google extends more beyond search advertising into video, mobile, and display ads.
Beyond its blog post, Google declined to comment further on the announcement.
FORBES: Google Starts Showing Users Alerts For Accounts Hacked By "State-Sponsored Attackers"
Beyond his location (near Google) and the timing (we expect Google is working on this now) there is no independent corroboration of his information.
Beyond the mobile initiative, Google is pioneering television (along with Apple).
Not long ago, as Google began branching beyond its core SaaS offering, Gmail, and into blogging, image processing, and office software, its overall SaaS package looked inconsistent, preventing customers from feeling as if they were in one easy-to-use environment for the length of their experience.
FORBES: The Key To Great Web Software Is A Consistent, Intuitive User Experience
The Google generation has moved beyond the idea of 9 to 5, closed on weekends and Bank Holidays.
Update: Google CEO Larry Page has made it clear that he wants Google Plus to go beyond social networking.
FORBES: Can Google Plus Survive a Crowded Social Networking Field?
Third, Google is providing new ways beyond clicks for advertisers to measure the impact of the ads.
FORBES: In Big Shift, Google Aims To Boost Mobile Ad Campaigns - And Its Own Revenues
Beyond limiting spending on technology issues, Google started small in its financial analysis.
His journey from there to Google (GOOG) and beyond provides a novel perspective on the Silicon Valley Start-up Common (SVSC).
FORBES: Aydin Senkut's Voyage from Turkey to the Heart of Silicon Valley
The efforts by Google Ideas aim to go beyond using technology to expose wrongs in war zones and in illicit networks.
These are still early days for iSkoot, but it is working to expand its relationships beyond Skype to others, such as Google Talk and Yahoo!
Even beyond the world of autos, the Google driverless car should be a wake-up call about the pace of disruptive technological change that looms for every industry.
FORBES: Google's Driverless Car Is Just One of Many Looming Disruptions
And by expanding beyond its base in search advertising, Google is running up against long-established relationships, vested interests and entrenched ways of doing things--a potentially more treacherous landscape than the virgin territory that search marketing once was.
The irony of a convicted monopolist complaining about Google is amazing, but not beyond Microsoft.
FORBES: Assessing Winners and Losers in Google's Worldwide Antitrust Battles
Google Maps is looking to go beyond the regular ol' snapshot and offer an experience that feels more like an actual visit -- only you won't have to leave your sofa.
Building on the features of NETGEAR NeoTV, NeoTV PRO and NeoTV MAX family of streaming players, the new NeoTV PRIME with Google TV extends your entertainment experience beyond just streaming video or even basic TV viewing.
ENGADGET: Netgear's NeoTV PRIME with Google TV gets official at CES HD
What Brown forsees is beyond the famous freewheeling Silicon Valley atmosphere of a Google or Yahoo.
Not even Google, or Intel, have multiples beyond 3X, and they are arguably two of the most profitable companies in history.
FORBES: Granite Countertop Craze Has Cost U.S. More Than First Gulf War
If you like to take the long view, beyond day to day business and tech news, Google may have just made its most significant move of all.
The Android mobile operating system is already expanding beyond smartphones and tablets to smart TVs, cameras and Google's Project Glass smart glasses.
While terms of the deal have not been disclosed, it marks the latest move by Google.com to expand its offerings well beyond its universally popular Web-search service.
But the early focus of the investigation suggests a potential threat to Google's plans to expand its commercial success beyond its current cash cow: the Web-search engine.
应用推荐