Mr. Graber encourages those in the financial sector to consider companies beyond the brand names, such as smaller boutique firms and hedge funds, including those in smaller cities.
On the other hand, if a franchisee insists he has to go above and beyond a brand standard to compete--say, by offering free broadband Internet service or extra pillows--Ledsinger has to know when to say okay. (Chains need to police the impulses to go up market, too, lest their other units suffer by comparison.) The warmth and fuzziness, he hopes, will trickle down.
Like Paisley and Keith, McGraw has branched out in recent years to expand his brand beyond music.
Today, little remains of this once-great company beyond a tarnished brand name, still being dragged through successive bankruptcies.
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Social media stumbles can cause a brand to crumble, while, positive approaches to social networking platforms can grow your brand beyond expectations.
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How are you developing Infinity Blade as a brand beyond gaming?
It will also test Yale's ambition to extend its brand beyond the U.S. at a time when American universities are competing to attract talent from Asia.
Not only would succeeding mean diluting the Lego brand beyond recognition, but the closer Lego got to its goal the more competition it would face from the likes of Disney and Hasbro.
Beyond these three key brand elements, let the Star Trek story go where it wants to go.
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Yet, brands will need a more balanced measure of success, taking into account brand building beyond the immediate impact of a message.
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But the future of this character looks bright, as does the potential for brand integration beyond the traditional movie and video game tie-in.
In order for the brand to have value beyond that, the company must find new ways to deploy the brand (on new products, services, etc.) to create value.
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Measuring the success of a single ad, let alone a brand new campaign is beyond my ability.
Mr Fellows is also looking to turn Callaway into a lifestyle brand by stretching it beyond golf into sporty clothing.
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That is something beyond the aims of even expensive brand advertising.
The decisions they are making now--move beyond footwear? sell shoes under other brand names? place a big bet overseas?
Marketing an attractive employer brand in ways that extend beyond money is what will make the difference for your company in the long run.
The decisions they make now--move beyond footwear? sell shoes under other brand names? place a big bet outside the U.S.?--could determine whether this company will become the next Nike or another Greenberg disaster.
Your loyalty strategy should move people beyond a non-committal preference for your brand to heartfelt dedication.
With or without performance enhancers, the repair of his badly damaged personal brand is one feat that is beyond even Lance Armstrong.
Beyond that, drug company- discounts on brand-name drugs and federal subsidies and discounts for all drugs will gradually reduce the gap, eliminating it by 2020.
The standalone siren symbol is a risk for the company, but it speaks to the power of the evolving Starbucks brand as it diversifies its portfolio beyond just offering coffee.
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The success of an integrated campaign can be further optimized when the Brand Planner and the Data Planner collaborate beyond merely creating a demographic target profile to create a direct marketing list.
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As a whole, branching out beyond prom dresses was a smart move for the brand, which filed for bankruptcy protection more than a year ago and is now owned by Steve Madden.
In doing so, organizations will discover greater value from their people inside and beyond, developing loyalty, retention, leadership, brand value, and overall organizational culture towards one of which people readily be a part.
Interestingly, beyond consumer brands living this ethic, an agency holding company brand also took these new imperatives to heart.
What is the value for Barclays beyond awareness when they have no cultural message people associate with the brand?
This will change dramatically in the case of brand immersive apps, as the medium will be an actual extension of the brand itself, becoming a vehicle to develop complementary revenue beyond the product sale.
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Our lone contact specific to the Matrix One brand, CTO "Allen K, " exhibited his own questionable behavior beyond just an unwillingness to give a last name.
When he was manager of the Vicks VapoRub brand in India, flu epidemics posed absurd dilemmas: should he boost production beyond licensed limits (a punishable offence) or leave market demand unsatisfied?
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