In 18th-century London, the Lord Mayor received an annual bequest from the Bevis Marks Synagogue, a sterling silver platter heaped with tasty sweets.

FORBES: Jewish Artifacts To Go For Millions In Steinhardt Judaica Auction

The British Retail Consortium's director of public affairs, Jane Bevis, said the guidelines provided "extra reassurance for parents that these companies are just as concerned as they are about what their children wear".

BBC: Child sexualisation complaints website to be set up