SodaStream International is a developer, manufacturer, and marketer of at-home carbonated beverage-making machines and associated products that enable tap water to be turned into carbonated soft drinks and sparkling water.
Novelis, which had been spun off from Alcan in 2005, had nearly a one-fifth share of the world market for flat-rolled aluminum, used for makingbeverage cans and auto parts.
The FTC praised the Better Business Bureau's Children's Food and Beverage Advertising Initiative for making "major strides" in self-regulation, but urged more progress.
Based in Israel, SodaStream is a global leader in the home beverage carbonation market, producing soda making systems that enable consumers to easily transform ordinary tap water into carbonated drinks instantly.