Consider the recent history of Solo Cup, a manufacturer of disposable beverage cups.

FORBES: Party's Over

According to the authors, consuming a can of a caffeinated alcoholic beverage may be equivalent to drinking a bottle of wine and a few cups of coffee.

FORBES: New Study Says Teens And Energy Drinks Are A Bad Combo

The latest in a line of healthy-eating initiatives during Mayor Michael Bloomberg's administration, the beverage rule bars restaurants and many other eateries from selling high-sugar drinks in cups or containers bigger than 16 ounces.

WSJ: Beverage industry, NYC lawyers duel over drinks