Leonard Marsh, the co-founder of the Snapple beverage brand, has died at age 80.
In the mid-90s, consumers interacted with a food or beverage brand in two ways: They bought the product and watched its commercials on television.
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Still, De Bontin says Henry's offensive prowess and global appeal of Henry have enhanced the team's international standing as well as the brand of beverage maker Red Bull, which bought the club in 2006 and also owns teams in Austria, Brazil and Germany.
Clever marketing helped Dietrich Mateschitz turn a so-so beverage into a billion-dollar brand.
He is known for his United Breweries, a beverage behemoth that owns the Kingfisher beer brand, for which his airline is named and branded after.
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The same concept should work equally well in other areas of the beverage business, especially if Starbucks can brand its juice concepts with a wellness message.
The brand is currently owned by British beverage giant Diageo.
The trio didn't introduce the brand name until 1980 and its popularity quickly soared as consumers clamored for healthier beverage options.
Beverage brands have been flagging and, for the first time, sales of its namesake brand Pepsi fell behind Diet Coke in 2010.
"We're increasing McDonald's relevance and keeping our brand in demand with faster service, better tasting and more contemporary food and beverage offerings, " stated President and Chief Executive Charlie Bell .
Petropolis group, the second largest brewery and beverage company in Brazil owned by self made man Walter Faria, has been very successful with TNT brand, growing 262% in three years and reaching sales of 60 million cans in 2011.
The then-upstart beverage company successfully used radio shock jock Howard Stern and Wendy Kaufman, a pudgy corporate secretary, to pitch its brand.
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