The better search consultants are keenly aware of where the winds of change are blowing.
Microsoft has partnered with Yahoo and Facebook in efforts to provide better search capabilities.
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By creating a better search experience for consumers, which means that consumers see more relevant results, your content strategy needs to shift.
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Remember AdWords came much later for Google after building better search.
Thanks to TomTom we can now deliver an even better search, mapping and navigation experience to our users, and improve the data we supply to app developers.
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There is no reason to think that a new, better search engine could not eventually overtake Google just as it came from obscurity to dominate the search market.
The inclusion of images makes Google a better search engine.
My view is Google was not a better search engine but the guys talked a much superior story about relevance, at a point in the search narrative when it really, really mattered to show relevance.
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We realize that in return for better and better search results we will be served advertisements that are aware of our current search, and we may or may not be as aware of how they are tuned based on our search or browsing history.
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The vast majority of it, though, is worthless to us and a pretty good exchange for frequent-flier miles, better search results, a fast system to qualify for credit, finding out if our babysitter has a criminal record and ads we find more useful than annoying.
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Adam Goldstein and Steve Huffman decided to do what Kayak already did: make a better travel search engine (but better).
But, HP failed to consider that Google (GOOG) was much better at search than Autonomy and HP brought nothing to that table.
Eric Schmidt claims that Google would never violate user trust, and that the more the company knows about a user the better the search results.
Properties with lots of good reviews perform better in search results.
The other thing it clearly does better is search and browse.
And the better it understands what users are doing with a mashup--something that only the owners of the original data see best--the better its search results.
The fact that Google dominates the search business just reflects the economies of scale that come from processing billions of consumer information requests a day and using those queries to better refine search results.
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The key to a turnaround at Bing would be for Microsoft to develop and implement an approach to search that yields a much better return on search advertising investment than Google does.
But people briefed on the initiative said that if the search engine better understands the meaning or intent behind people's search queries, Google could find a way to show them more relevant ads.
Yahoo deal creating a Bing better than Google search, the recent deal with Nokia.
And he says he's ready to talk with groups like EPIC about how to make search better.
He sees opportunity in infrastructure products, such as those that will allow better filtering, search, scalability and security.
"We'll deliver things you couldn't have imagined, like search better than what you get on the desktop, " Gundotra says.
This seems to me to be a better way to search for many things than the way Google does it.
The spokesman initially sounded skeptical that a company could leverage online criticism against it for a better position in search results.
My legacy will come down to my ability to make sure the good stuff about me is better optimized for search engines than the bad stuff.
The company has an advantage there, as search now requires vast computing resources that no startup seems able to match and Google is still in a good place to address the intellectual challenges of making search better.
We don't yet know how to get our data out of the observatory and presented to willing citizen scientists in real-time -- but if you are technically savvy, that's where you come in, that's where you can help us make the search better.
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