In American magazine Wired, Clive Thompson thinks Cain's book might help introverts get a better reputation.
And no one has more experience or a better reputation making pellet smokers than Traeger.
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But Denmark already has a far better reputation than the U.S., the Reputation Institute would tell you.
Only bonds from sovereign governments and blue chip corporations have a better reputation for credit-worthiness than munis.
Indeed, a firm that embarks on a plan of corporate social responsibility may be setting itself up for a worse, not a better, reputation.
Could any president, from George Washington on, come out with his reputation better than President Clinton's, had they encountered a Ken Starr, investigating their lives with the same pathological obsession?
As both examples show, for better or worse, reputation is influenced by how well a brand is prepared to face its flaws.
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Their chief need is to get better at managing their reputation.
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The first is that much of the music is better crafted than its reputation suggests but also much more tied to the conventions of pop and rock 'n' roll.
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The company had developed a reputation of doing better than its competitors, thanks to its focus on low prices to attract financially-squeezed shoppers around the world.
Heinz has a reputation for being leaner and better run than Burger King was, so perhaps 3G Capital will need to be less ruthless.
JPMorgan has a reputation for being one of the better managed and more cautious of the world's huge banks.
Alas for the administration's reputation, there may be no better qualified firm for many of the jobs that will need to be done.
So who better than a man who has made his reputation applying quantitative methods to slippery social problems to give the movement some substance?
If Blair had only accepted the strength of support for Livingstone, accepted reality, and used Labour's best electoral asset in London, both the party, and Blair's reputation, would be in far better trim.
Threatening a suspension of activity that harms revenues and reputation, the thinking goes, is a better way to deter improper conduct.
Nevertheless, Scottish meat processors have built a strong UK market, achieving better prices than their English competitors, based on a reputation for quality and comparatively low incidence of BSE.
Better to hang together than to risk a serious loss of reputation relative to competitors by going out on a limb and being wrong.
America's reputation in sub-Saharan Africa has held up much better than elsewhere in the world.
More plausibly, venture capitalists with a reputation for successfully nurturing start-ups may be offered better opportunities.
Now, if Areva wanted to harm Siemens reputation or make it less attractive to Rosatom, what better way than to demonstrate the unreliability of its control system software?
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Hyperkin has developed a reputation for modern takes on legendary game consoles that are often better than the real thing.
And if this reputation spreads to a whole industry or country, so much the better.
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But better that the fund says what it thinks from the sidelines than sees its reputation for offering independent advice further tarnished.
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Whatever slight nuances of Cook Islands law that some believe makes it a better trust jurisdiction than any of the other offshore debtor havens, the bad reputation of the Cook Islands now outweighs those perceived advantages by at least tenfold.
All that said, the big message of the results for the first six months of the year is that - although Barclays is in the uncomfortable position of looking for a new chief executive and chairman, because of the damage to its reputation caused by the LIBOR scandal - its profits are holding up better than some rivals around the world.
Virginia based Amerigroup has developed a reputation for profitability while, at the same time, innovating programs designed to better serve Medicaid beneficiaries and to improve the quality of care they receive while saving states money in the process.
It has a thousand engineers overhauling routers to better discriminate between "good" behavior and "bad" behavior based on constantly changing reputation rankings of computers on the Web, though others say making this work will be all but impossible.
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