If, however, your goal with purchasing gold is to take a gamble or make a bet on the direction of the current price, go for it.

WSJ: The Experts: Should the Average Investor Buy Gold?

Call it a gamble or call it an investment, Ballmer is making a big and risky bet on the most radical redesign of Windows since he and Bill Gates introduced Windows 95 more than 15 years ago.

FORBES: Windows 8: Microsoft's Big Gamble