He turns artwork 90 degrees on its side so that it is best viewed with the opening of the CD case at the base of the picture.

CNN: JAPAN'S HIDDEN PERSUADERS

"We have this theory that if we get content on multiple platforms and devices, it gives kids and families a chance to reinforce and experience the curriculum multiple times, " says Terry Fitzpatrick, executive vice president of content and distribution for Sesame Workshop, who emphasizes videos are best co-viewed with child and parent.

NPR: 'Sesame Street' Nears 1 Billion Views On YouTube

Less concerned with glossy hits than with presenting him as a fully formed contemporary artist in the third act of a lengthy, successful career, "The Next Day" is best viewed as concluding a trilogy begun with "Heathen" and "Reality" and adding to the legacy of a gifted musician.

WSJ: David Bowie, Member of the Band | The Next Day | By Jim Fusilli

While the commercial received little airtime, it has now been viewed more than 530, 000 times on YouTube, with most coming after Best Buy drew attention to it.

WSJ: Best Buy Battles Over Use of 'Geek'