With award season just around the corner, Disney has unveiled an aggressive campaign to earn Toy Story 3 a nomination in the Best Picture category instead of just in the Best Animated Feature category.

FORBES: Can Disney Score a Best Picture Oscar for 'Toy Story 3'?

Adele's Skyfall could win best original song and Brits are well represented in the best animated feature category with Paranorman, The Pirates!

BBC: Oscars 2013: Stars arrive in Hollywood for Academy Awards

It earned an 81 on Rotten Tomatoes and seemed like a shoo-in for a nod in the Best Animated Feature category.

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It was a huge year for animated motion pictures, with box-office hits like "Cloudy with a Chance of Meatballs" and "Up" earning nominations in the best animated feature category.

CNN: 'Up in the Air' leads Golden Globe nominations

The film featuring balding cheese-lover Wallace and his canine companion Gromit came out on top in the Academy Awards best animated feature film category.

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The Oscar category for Best Documentary Feature has long been controversial for frequently omitting some of the most acclaimed, well-known, and successful documentaries over the many years.

FORBES: Do The Oscars Have A Best Documentary Problem?

In the best director category, meanwhile, Benh Zeiltin, a New York rookie with just one feature under his belt sits alongside Michael Haneke, a powerhouse of European arthouse cinema with a reputation as formidable as his often austere demeanour.

BBC: Oscars 2013: Shocks, snubs and surprises