The streak ties the seventh longest in NBA history, and is the league's best since the Boston Celtics won 19 straight in November and December 2008.

NPR: Heat Win 18th Straight, Roll Past Pacers 105-91

For the Bruins and Celtics, the best way to increase revenue has been a good old-fashioned return to winning.

FORBES: Sports Is Helping To Spur Growth In Boston

Boston Celtics coach Doc Rivers described Kidd best when he said in April that he "beats you with his brain" noting that Kidd often brought the sort of intangibles that often wouldn't make a box score.

WSJ: Jason Kidd, New York Knicks: Jason Kidd Retires

The Celtics are down 0-2 in the best-of-seven series.

WSJ: Celtics hoping home crowd can help turn series