The very best brand names, Placek asserts, can help a company gain a near-monopoly.
Investing in your brand, being your own best brand champion, or hiring a brand champion should be strategic imperatives.
Question the audiophile about the best brand of headphones and you first learn how sound waves are registered by our tympanic membranes.
Winfrey may be one of the media industry's best brand managers, but can she rise to the role of a programming executive?
Avis needed a reply and got the best brand-name in the business.
And it is profitable enough that there are ample resources available to keep on reinvesting in maintaining it as the best brand in its category.
The purchase of MySQL, which has built one of the best brand names among privately held open source companies, is yet more evidence of how tough it is for open source companies to go to the public markets.
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Its best known brand is Fosters lager, though it makes a clutch of beer brands, and spirits.
Samsung went on to become South Korea's best known brand and a magnet for the brightest graduates.
The best known brand is the continental one, favoured by the French, Germans and some of their neighbours.
He has developed the best personal brand I have ever seen and as a result he gets tons of business.
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The first Roku Ready devices hitting store shelves this holiday season are televisions from Apex Digital, Hitachi and Insignia, a Best Buy brand.
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Lee Mack won best male TV comic and Jo Brand best female, with Morgana Robinson named as breakthrough artist for her celebrity impersonations.
Switzerland tops the list as the best country brand globally, according to the Country Brand Index, out today from global brand consultancy FutureBrand.
Ms Hill, who joined Mulberry in March 2008, won Best Accessories Designer at the 2011 Elle Style Awards and Best Designer Brand at the 2010 British Fashion Awards.
While that display won't best any brand-name slab on the market, it's certainly usable, even in bright sunlight, as we experienced today at CE Week in New York City.
The guys are being who they are, the brand is being itself, both in style and message, and the piece helps to underscore what makes the Best Buy brand different in a way people care about.
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At its recent introduction of the Rezound, the company crowed that it had been named the best-selling smartphone brand in the US in Q3 and that it was the leader in 4G smartphones. (The NPD Group, my employer, supports the second claim but not the first.) HTC also noted that it had cracked the Interbrand 100 list of best global brands after only five years of brand promotion.
Simply knowing what digital platforms people are using does not tell a brand how that platform can best be leveraged for the brand.
His dream is much grander: to create the world's biggest and best-known brand of infant-and-child products.
This is one of the best sources for brand advocates and Ambassador can be integrated with e-mail systems using trackable URLs.
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Again, ask yourself (in a fair, balanced, non-partisan way, please) which brand best meets consumer expectations in an extraordinarily demanding category?
The best mobile using brand award was given to Garanti Bank and Elit was chosen the most creative brand in digital.
New York-based Coach is a luxury brand best known for its leather goods, including handbags, suitcases, briefcases, shoes, wallets and other accessories.
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Quick: What's the current advertising slogan for Coca-Cola, the world's best-known brand?
Panasonic (called Matsushita until it adopted its best-known brand as its corporate name last year) had great difficulty combining two of its divisions in 2004.
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