William was one of the three founders of the international advertising agency Doyle Dane Bernbach (DDB).
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Townsend, was talking with his ad agency, Doyle Dane Bernbach (DDB) about ways to boost his business.
It wanted to interact with Hispanic car buffs, and Puris and Bernbach suggested spreading the word among car clubs.
Even the geekiest tech company--say, a startup that runs videogames for an airline--is now in the communications business, Bernbach argues.
Puris and Bernbach now know both worlds, having met with 465 small media outfits, including "a lot of not-so-good ones, " Puris says.
Puris and Bernbach hooked Kmart up with the Active Network of San Diego, which provides online registration and Web services to sports and recreation departments.
Not for Stephen Nesle, the executive creative director at Tribal DDB New York, the interactive arm of what used to be called Doyle Dane Bernbach.
Bernbach spent years as an executive at DDB, and in the Nineties served on the board of Omnicom, parent of the agency now known as DDBWorldwide.
She started her career as a copywriter at Seventeen magazine, then moved to agencies, first LC Gumbinner Agency and later Doyle Dane Bernbach, where she became group head and its first woman lead creative.
After doing some comprehensive research on the competitive landscape for its client Avis, Madison Avenue agency DDB (Doyle Dane Bernbach) came to the conclusion that Hertz was far and away No. 1 in the field, and that it would be impossible for Avis to capture the leading position based on an ad campaign alone.
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