Mercedes-Benz, owned by Daimler AG, is investing heavily in Hungary to build a production plant to manufacture compact cars.

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Daimler AG's Mercedes-Benz brand, like many luxury car makers, already touts its crashworthy steel and sophisticated safety technology as a justification for high sticker prices.

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Keynote speakers at CES include Dieter Zetsche, chairman of the board of management of Daimler AG and head of Mercedes-Benz Cars, and Ford Motor Co.

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In the sector overall though, Johnson sees unwavering demand in specialty car makers, such as Bayerische Motoren Werke AG (BMW), Mercedes-Benz and Lexus, because they don't have the same huge footprint as the bigger car manufacturers, but it also means that they don't need to make as many sales to see profits.

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From October 1998 until September 1999, Mr. Jackson served as Chief Executive Officer of Mercedes-Benz USA, LLC, a North American operating unit of DaimlerChrysler AG, a multinational automotive manufacturing company.

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In April 1993 a handsome lawyer named Ulrich Hartmann was named chief executive of Veba AG, Germany's fourth- largest industrial combine (after Daimler-Benz, Siemens and Volkswagen).

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The factory-owned dealership brought out chairman of the Daimler AG board of Dieter Zetsche, who spoke to journalists earlier in the day and Mercedes-Benz USA president Ernst Lieb who also made remarks.

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In 2011, most Sprinter van sales are under the Mercedes-Benz brand, but some are under the Freightliner heavy-truck brand, which also belongs to parent company Daimler AG.

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