Just last month we saw BenQ bust out a super-slim 7 megapixel shooter called the E720, which at just 19.5 millimeters thick, was one of the trimmest cameras at this resolution level -- even beating out waifs like Casio's Exilim EX-Z700 and Sony's Cybershot DSC-T50.

ENGADGET: BenQ announces dangerously-slim 7.2 megapixel X720

Overnight BenQ goes from being a minor to a major player in the cellphone biz, but the big question is, what do they do next?

ENGADGET: Siemens sells mobile division to BenQ

The keypad looks like a nightmare to use, but considering that BenQ's North American handset presence amounts to a big, fat goose egg, we're not too fired up about it.

ENGADGET: BenQ T33 avoids brick status, offers music without a SIM

BenQ's S1420 comes bundled with a full range of creative shooting modes which includes "LOMO", "Fisheye" and "Color accent".

ENGADGET: BenQ's 14 megapixel S1420 camera touts mega O.I.S., 720p movie mode

BenQ's HDR II image enhancement technology is a magical feature that lets users get great shots of high-contrast scenes that are usually so difficult to photograph well.

ENGADGET: BenQ's 14 megapixel S1420 camera touts mega O.I.S., 720p movie mode

As if BenQ needed any more bad news, the company's shares unsurprisingly took a bit of a tumble after this latest development, adding further to the 20% loss the company has seen over the past three months.

ENGADGET: BenQ's chairman and president charged in Taiwan, out on bail

Siemens has reportedly brought on an anti-corruption expert to advise the firm on how to, um, not be so corrupt, and we hear that the bidding war for his services got pretty heated when BenQ also learned that there are people out there who can help you run your business in a less shady manner.

ENGADGET: Siemens board member arrested in payola scandal