We can't go back to a culture on Wall Street that says it's okay to bend or break the rules and a culture in Washington that says it's okay to look the other way.

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"Elevated wealth status seems to make you want even more, and that increased want leads you to bend the rules or break the rules to serve your self-interest, " says Paul Piff, the lead author of the study and a doctoral candidate in psychology at the university.

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Another issue is finding the right tubing that is flexible enough to wind up on a spool but resilient enough to not bend or break, either from internal fluid pressure or by being cut by plants and rocks on the landscape.

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Schilit goes into detail about how companies twist, bend and even break accounting rules to cover up bad news and make their fiscal status seem better than it really is.

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Because of the whip of the shareholder value imperative, people bend the rules or break them or change them to make things happen.

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"He may break the rules, bend the rules, do whatever he needed to do to get paid, " Martinez said.

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The focus is not just on low-carbon buildings, but also those that are resilient to stressors like floods or hurricanes, buildings that will bend, rather than break.

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