"The content was always there, but the devices weren't up to par, " says Curtis Carroll, Benchmark's director of sales and marketing.

FORBES

As more pan-European indices become available, some mediocre fund managers may compare their funds with the least challenging benchmark in order to beautify their performance, leaving clients in a marketing haze.

ECONOMIST: Europe��s index wars

Of course, those are just marketing claims, and besides we haven't had a chance to benchmark either a Hondo or a Temash system yet.

ENGADGET: AMD shows off a reference device with a quad-core, x86-based Temash chip

"By offering superior performance in an ultra-small form factor package, the UltraGig 6400 establishes a new benchmark for mobile HD video wireless connectivity, " said Jim Chase, director of marketing of the wireless division at Silicon Image, Inc.

ENGADGET: Silicon Image reveals UltraGig 6400 wireless HDMI output for next-gen phones and tablets